Coors Banquet Digital Banners and Brand Identity
See other videos at https://www.youtube.com/watch?v=2uowZSItZJs&list=PLj40jinHIASHmvptWw29QDaL5_WkSJwtw
Social campaign for Coors Light highlighting the eight people you have in every bracket. The posts included copy describing people's tendencies for filling out their bracket; from dumb luck, to unwavering fandom, to extreme number crunching. The posts received thousands of likes and shares, and reached hundreds of thousands of fans.
Using GPS, users take part of a virtual game of capture the fries. Once a user gets within 50ft of the virtual fries they have stolen the fries. It then becomes a game of cat and mouse as people race to steal and redeem fries at the nearest McDonalds.
Poster series to promote Conan's show at the Apollo Theater.
Working with a team of designers I concepted and art directed a series of posters for Conan in Berlin.
A company-wide poster campaign to recruit volunteers for the annual Give Back Day.
